Design

MOCEAN Intern Cohort Announcement - Case Study

As part of MOCEAN's internship program marketing campaign, I led the creative direction of these "Graphic Portraits." The goal of these portraits is not only to announce the intern cohort but also to show the creative side of every intern's individual identity. These portraits will establish the tone for a people-driven and visual-led campaign.

MOCEAN Summer Internship Announcement

As part of MOCEAN's internship program marketing campaign, I designed and wrote the copy to a series of posts that will announce next summer's internship openings and provide information about the different departments and roles at MOCEAN.

Sparkathon Spring 2023 Campaign Posters

Accenture was our most important sponsor for Sparkathon's Spring 2023 competition, so I decided to utilize purple and light pink colors (Accenture’s brand colors) for the marketing campaign. This design choice allowed us to leverage interest from students interested in consulting and tech. Sign ups for the event increased from 15 to 120+ within a week of physical and digital distribution.

Trees.app Mock-up Iconography

This is a set of discarded iconography items I designed during the early stages of the app's UX/UI development using the logo's three-color structure structure. Although this iconography did not make it to the company's final product, it was a crucial part of its development.

Trees.app Home Page Graphics

I designed and wrote the copy of these graphics to explain Trees.app's 3 main goals: 1) Getting the right resource, 2) to the right student, 3) at the right time. These graphics are featured in the company's Home Page.

Trees.app's Icon Redesign Mock-Ups

Discarded Logos

App Icons with Gradients

Mock-ups

I designed these mock-ups as a response to debates regarding the company's current app icon, which does not seem to conform to the design standards of many other tech companies. For these mock-ups, I decided to experiment with previous discarded logo iterations along with gradient backgrounds.

Trees.app Concept Avatars

I designed this series of concept avatars in preparation for a second iteration of Trees.app's explainer video.